Market Research
The Handbook of Marketing Research
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(Overstock Books)
The Handbook of Marketing Research targets users as well as suppliers of marketing research.
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The Art and Science of Interpreting Market Research Evidence
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making.
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Market Research in Health and Social Care
This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care which have developed in Britain and most other industrialized countries.
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Marketing Research
Teach students the power of marketing with effective research strategies! This step-by-step textbook shows students how to design, conduct, and interpret market research.
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Statistical Design for Research
Addresses basic aspects of research design which are central and common to many related fields in the social sciences, in the health sciences, in education, and in market research.
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The Focus Group Research Handbook
The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization.
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