Market Research
Business to Business Market Research
This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership.
Merchant: eBooks
Market Research in Practice
This guide describes the various tools and techniques available to market researchers. It offers practical advice and presents case studies to explain the principles of market research.
Merchant: eBooks
Market Research
You can take a product to market, but can you make it sell? Market Research covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information.
Merchant: eBooks
Market Research Best Practice
MARKET RESEARCH BEST PRACTICE is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more.
Merchant: eBooks
Market Intelligence
Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research.
Merchant: eBooks
Win with Market Research
Determine if your business plan will work before you launch it. This concise guide will help you increase your chances of success by showing you how to research the market, understand buying behavior, analyze trends, determine your market share and more.
Merchant: Socrates Media LLC