Case Studies in Sport Marketing (Book)

Enterprising, Aggressive, and Demanding. This is the business of sports as we know it today. And although there are numerous specializations in this field, one aspect that can either make or break you is marketing. This textbook will give students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward assisting students in attaining a high level of competency. Author/Editor: Brenda G. Pitts Copyright: 1998 Binding: Cloth Pages: 200 Dr. Brenda G. Pitts is a graduate of the University of Alabama. She is currently with the faculty of sport management at the Florida State University. She teaches undergraduate and graduate courses including Sport Marketing, Sport Administration, and Research in Sport Administration. She has taught Sport Marketing around the world including Hong Kong, Singapore and Malaysia and has been invited to teach in South Africa. Her research has been published in numerous journals including the Journal of Sport Management, Sport Marketing Quarterly, Journal of Sport and Social Issues, Leisure Information Quarterly, Journal of Legal Aspects of Sport, and Women in Sport and Physical Activity Journal. She is the co-author for the Fundamentals of Sport Marketing textbook, co-authored a chapter titled Strategic Sport Marketing: Case Analysis, currently co-writing and editing a textbook titled Case Studies in Sport Marketing, currently working on two books on the lesbian and gay sport market, and has given numerous scholarly presentations at national and international professional conferences. Her research foci include sport marketing, sport management curriculum, and sport and sport management in the lesbian and gay community. Dr. Pitts' professional contributions have included organizing the first research conference on lesbian and gay people and sport held in conjunction with the Gay Games IV in New York in 1994, served the North American Society for Sport Management as an officer for five years, served as Co-Chair of the NASPE-NASSM Task Force on Sport Management Curriculum Standards for seven years, and was a member of the Sport Management Program Review Council for three years. A former collegiate and professional basketball player, Dr. Pitts is a member of the Huntsville-Madison County Sports Hall of Fame and continues to pursue her lifelong interst in sports and sport management through par